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Il retail diffuso
lo spazio vendita fra territori fisici e multimediali
Maggioli Editore, 2016
The retail space, whether physical and/or virtual, is increasingly revealing its nature as a stage for the communication of values and a place of socialization in which the user can share experiences with the brand and its community of reference. Through this work, we have tried to draw an imaginary line that brings together the elements that belong to the history of the evolution of retail space in terms of the relationships it triggers with consumers, with urban space and with its history, in order to understand how much of this remains in the innovations we are witnessing in which physical and multimedia spaces intertwine to create a total experience.