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Planning and Managing Design Processes in Fashion

by Paola Bertola, Chiara Colombi, Federica Vacca

Mandragora, Firenze, 2018

ISBN 978-88-7461-387-8


The book aims to promote the understanding of the design processes of the fashion industry, contextualizing them in the changing scenario of contemporary companies. In its long evolution, fashion has generated a complex system that involves heterogeneous professional figures with different creative, technical and managerial skills. With the support of a rich apparatus of graphs and images and the use of a clear and direct language, the study intends to offer explanations and insights into this evolution and is aimed, for the rigor of content, to connoisseurs and fans of the world of fashion.