Unveiling Creativity for Innovation in Europe.
Cre8tv.eu is a research project (2013-2016) supported by a grant of the 7th Framework Programme of the European Commission (Socio-economic Sciences and Humanities).
The Cre8tv.eu is a multi-partner and multi-disciplinary project which will unveil the significance of creativity, as well as the cultural and creative industries in Europe (and beyond).
The research involves 11 partners which are amongst Europe’s leading centers for research (e.g. universities and research institutes) on the economics and management of creativity, design and innovation, many of which also have strong links to research in the arts and humanities, namely: the University of Manchester UK, Università Commerciale Luigi Bocconi Italy, University of Brighton UK, Copenhagen Business School Denmark, Corvinus University of Budapest Hungary, Eindhoven University of Technology Netherlands, National Technical University of Athens Greece, Politecnico di Milano Italy, Technical University of Munich Germany, University of Gothenburg Sweden, ZEW (Centre for European Economic Research) Germany. Cre8tv.eu project is coordinated by Professor Bruce Tether from Manchester Institute of Innovation Research based within the Manchester Business School or The University of Manchester.
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FiP Research Collective is involved in the "WP 3.3: Industrial dynamics and CCIs: Growth through M&As and new business models" under the Scientific Supervisor Prof. Roberto Verganti, Politecnico di Milano.
In the context of the Cre8tv.eu project FiP Research Collective studies creative entrepreneurial ventures, with a specific focus on mapping design processes and strategies within fashion start-ups in Italy and their link with traditional design management approach.
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