Changes in contemporary societies highlight the increasing need for authenticity and sustainable and smart lifestyles.
Authenticity is intended as the transparent connection among tangible and intangible artifacts, the processes underneath their development, and the socio-cultural context that enabled their creation.
Within this scenario, the relationship between producers and users is shifting from a passive “consumerism” to an active “cultural exchange”. In this regard, the legacy of the Italian design culture and its unique reservoirs represent an exceptional asset for interpreting contemporary changes.
On the other hand, digital transformation is hybridizing products, processes and business models redefining their nature in new smart dimensions. Design, nurtured by smart technologies, can become an empowered creative engine, driving innovation processes collectively negotiated among final customers and other stakeholders.
Fashion in Process focuses on culture intensive industries, intended as products, services, and systems with high cultural content, defined by three attributes. They are usually mature and historicized, recognized by individuals as bearers of layered narratives. They are institutionalized in everyday life, with a sense of familiarity and partake in shaping people’s lifestyles. They are tools of cultural mediation between individuals and their social environment, becoming "identity prostheses".
Fashion in Process is a multidisciplinary research collective at Design Department – Politecnico di Milano. It develops knowledge and projects supporting and promoting positive and sustainable evolution of fashion and creative industries. It aims at enhancing their innovation potential, through design research, transforming cultural reservoirs into real knowledge capital and reconnecting social communities with their roots and with smart cultures.
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Fashion in Process creates innovation reports, cultural prototypes, conceptual models, proof of concepts, product-service architectures, within four areas of expertise: Heritage, Directions, Processes, Narratives.
as the valorization of cultural capital developed within tangible and intangible reservoirs, materialized into new values propositions.
as the visualization of directions of innovation, positively driving towards new product/services/systems scenarios and potential markets.
as a study of design driven innovation strategies and their deployment into brands and products portfolio management and related key processes.